Strauss Zelnick, CEO of Take-Two Interactive Software Inc. (Take-Two), recently stated in an interview that the rapid advancement of artificial intelligence (AI) technology will not negatively impact the development of "Grand Theft Auto VI" (GTA 6).
Zelnick emphasized that although AI technology is increasingly being applied in game development, it will not replace the importance of human creativity and design. He stated, "We do not believe that AI will replace our development team. On the contrary, we believe that AI can help us enhance the quality of our games and player experience."
Additionally, Zelnick mentioned that Take-Two will continue to invest in new technologies to ensure they remain competitive in a fiercely competitive market. He said, "We have always been committed to innovation and will continue to explore how to use new technologies to improve our products."
Overall, Zelnick holds an optimistic view of AI technology and believes it will bring more opportunities rather than threats to the gaming industry.